Grift

In attempting to return to creativity for creativity’s sake, with no expectation and no true need for an outcome, I’m finding it exceptionally difficult to remove myself from being an “entrepreneur.”

I have a long and storied history of hatred and shunning of that term, but…

When writing an email, there’s always an idea of “this will get opens and clicks.”

When designing a graphic, there’s the idea of people seeing it and seeing and clicking and doing whatever it is they’re meant to do as I post it.

Ultimately, I want to write a fictionalized version of my life. I want to design things that I love because I love them.

I’m tired of business. I’m tired of doing things that are meant to build the bottom line.

Purity. Clarity. Creativity.

Nothing else will do.

But it’s very difficult. My entire life as a middle class white American cisgendered male has impressed upon me that money is the be all end all indicator of success.

I’ve never believed it, really – but it was hammered into me and having to deal with the expectations made me start to accept that it just is what it is.

But… it’s not.